Sony has applied for a very interesting patent. When watching a TV show, if an advertisement appears, you can skip the advertisement as long as you stand up and shout the corresponding brand name!
Sony describes the patent as “a system for converting television commercials into interactive online video games.” As shown in the picture above, when you are watching your favorite TV series and a McDonald’s hamburger advertisement suddenly appears, just stand in the living room and raise your arms and shout “McDonald’s”, just like a basketball referee announcing that the score is valid, and then the advertisement will automatically Off, you can sit back and continue watching your original TV show.
This patent seems a bit silly, but if you think about it carefully, Sony is still very clever. Although it skips the advertisement, it drives you to actively strengthen the brand memory, which feels even better than watching the advertisement.